The Importance of User Experience - Join UniqCast at IBC 2022 Content Everywhere Panel

Our preparations for the upcoming IBC2022 are in full swing! We are getting ready for meetings with our partners and clients and are very excited about it. Will you be visiting this year’s IBC?

If so, join our CMO, Marko Hiti, who will participate in a panel session that will explore the factors that make for a good user experience, where and how good UX is created, the importance of delivering a consistent experience across different screens, and how analytics solutions can shed insight on areas for improvement.

Marko will be sharing his thoughts on:

✔️ How can Pay TV Operators differentiate with UX & content discovery?

✔️ What makes a premium UX and how can it be achieved?

✔️ What are the next screens, and devices users will spend time with?

✔️ What will the future of entertainment look like?

User Experience is a key factor for broadcasters, pay-TV providers, content owners, telcos, and ISPs when it comes to getting new subscribers and reducing churn. Without a doubt, price of the service and content are the most important factors for the viewers when deciding for the video streaming service, but UX is closely following.