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Los operadores de telecomunicaciones de todo el mundo están explorando nuevas formas de crecer más allá de los servicios residenciales tradicionales de banda ancha y televisión. Si bien los mercados de consumo están alcanzando la madurez en muchas regiones,
The result: a platform designed not only for today’s viewers, but for CityNet’s future growth.
TV modernization does not necessarily mean replacing everything that already works.
CityNet wanted to move beyond a traditional live-TV-oriented service and introduce a significantly richer IPTV/OTT experience for the Azerbaijan market — while continuing to support existing customers, multicast delivery, legacy devices, business systems, and established operational processes.
Working with UniqCast, CityNet created a hybrid platform capable of serving traditional IPTV subscribers and OTT users across multiple networks and devices from a unified environment.
And importantly, the transformation created a foundation for much more than a new TV interface.
Muchos operadores de telecomunicaciones ya operan plataformas sofisticadas de IPTV u OTT para usuarios residenciales. Estas mismas capacidades se pueden extender a nuevos segmentos comerciales, lo que permite a los operadores monetizar su infraestructura varias veces y, al mismo tiempo, fortalecer su papel como proveedores de servicios digitales.
Con la arquitectura de plataforma adecuada, los operadores de telecomunicaciones pueden ofrecer todos estos servicios mediante un
En esta guía, los expertos de UniqCast explican cómo los operadores de telecomunicaciones pueden lanzar y escalar con éxito
The platform combines traditional IPTV and modern OTT delivery while supporting users across Android AOSP and Android TV Operator Tier STBs, Smart TVs, mobile, web, Apple TV, and other supported devices.
This gives CityNet the flexibility to serve customers both inside and outside its own broadband footprint — turning TV from a network-bound service into a wider entertainment proposition.
El documento técnico también explora el impacto financiero y estratégico de las plataformas de streaming B2B, incluida la forma en que los operadores pueden lograr
Serve traditional IPTV and OTT subscribers through one centralized platform.
Multiscreen Experience
Extend the service across Android STBs, Android TV, Smart TVs, mobile, web, Apple TV, and other connected devices.
Legacy Device Integration
Bring existing Linux STBs into the new platform instead of maintaining a separate legacy environment.
Modern Content Discovery
Turn Catch-Up TV into a content-led experience with dynamic catalogs, content rails, “Discover and Watch,” and a vertical TV Guide.
OTT Aggregation
Bring services including Netflix, Megogo, Digiturk, KinoBox, and streaming apps into a broader entertainment environment.
TV Store & Monetization
Enable package upselling, direct operator billing, credit-card payments, and additional revenue opportunities directly from the TV experience.
Three-Site Geo-Redundancy
Create a resilient platform architecture distributed across three sites for increased availability and business continuity.
Multitenancy
Provide a centralized foundation for integrating acquired cable and ISP businesses without creating new technical islands.
La industria de las telecomunicaciones está evolucionando rápidamente. Los operadores ya no son solo proveedores de conectividad; se están convirtiendo
The first phase included the turnkey IPTV/OTT platform, geo-redundancy across three sites, middleware, transcoding, multi-DRM, Fast Channel Change, and the core infrastructure required for multiscreen delivery.
The following phases focused on migration — including integration of older Linux STBs into the same centralized environment used for the new generation of services.
Las modernas plataformas IPTV/OTT multiusuario hacen posible esta transición al permitir a los operadores lanzar nuevos servicios de streaming rápidamente y, al mismo tiempo, mantener un control total sobre la marca, el contenido y la prestación de servicios.
Expand reach
Offer TV beyond CityNet's own broadband network through OTT.
Improve engagement
Make live, Catch-Up, recorded, and OTT content easier to discover.
Generate additional revenue
Support TV Store purchases, add-on packages, operator billing, card payments, and future targeted advertising.
Simplify expansion
Use multitenancy to integrate acquired cable and ISP businesses into a centralized environment.
Reduce hardware dependency
Expand Smart TV delivery and create greater flexibility as STB hardware costs increase.
The case study describes the platform as enabling CityNet to combine reach, UX, monetization, operations, and device strategy within a single foundation for future development.
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A telecom provider modernizing an existing IPTV service
An ISP or fiber provider looking to add or expand TV
A Pay-TV provider planning IPTV/OTT migration
An operator with legacy STBs that cannot simply be replaced overnight
A provider expanding beyond its own network footprint
A company consolidating multiple operators or TV platforms
A provider looking to aggregate OTT services and content
A TV business exploring Smart TV, monetization, or advertising strategies
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