What do you think is the most important factor, besides content, that will decide if your video streaming service will be a success or not?

It is, of course, the user experience (UX)! And one of the ways you create a great UX is by having an option to create the best user interface (UI) for your viewers.

Welcome to another episode of uCast Shorts, where we simplify the complex world of IPTV/OTT, one feature at a time.

In today's episode, we're diving into configurable UI features for operators, a crucial element that can make or break your video streaming service - besides the content itself, of course. It’s about creating a user-friendly, engaging, and personalized viewing experience that stands out.

Creating the perfect UI has its challenges. Operators face high costs for UI changes in OTT and IPTV apps; often there is a lack of flexibility in layout alterations; and operators sometimes have limited options for promoting content without tech vendor assistance. And let's not forget about interfaces that: aren't engaging enough or the legacy frameworks that restrict how operators can showcase their content, leaving them, at the end,  at the mercy of their tech vendors for every minor tweak.

To overcome this - UniqCast has engineered a platform with operators in mind. The architecture is all about simplifying operations and giving full control over the app presentation. We've developed an intuitive and simple configuration tool, allowing for complete layout changes that can be applied at the operator level… all the way down to the subscriber's profile level. That means that you, as an operator, can be flexible and create different layouts for different subscriber profiles, for example, elderly people or young audiences.

The benefits are clear—operators gain full ownership of app management, leading to an enhanced UX, with plenty of customization options, and the ability to create a solution that resonates with their brand and guidelines. This flexibility is crucial, as users in different markets have unique habits. Operators aren't stuck waiting on a vendor for changes; they can tailor their service to meet specific market needs - on the fly!