The Telco TV Playbook: A Strategic Guide to IPTV/OTT Modernization

Streaming services dominate viewer attention, broadband has become a commodity, and legacy IPTV platforms are struggling to keep up with customer expectations. Fixed-network telcos now face a strategic crossroads: continue with outdated systems and risk losing subscribers, or modernize to deliver competitive, high-engagement IPTV/OTT experiences.

The Telco TV Playbook is a comprehensive guide designed specifically for telco operators and fixed-network service providers looking to upgrade, replace, or transform their TV platforms for the next decade.

What You’ll Learn

• Evaluate the strengths and weaknesses of your current TV platform.
• Understand why modernization or replacement is now a strategic imperative.
• Design a platform strategy that supports both older, traditional viewers and younger, streaming-native audiences.
• Identify where telco platforms can outperform pure OTT competitors.
• Clarify how to measure success and operationalize your TV strategy.

Who Should Read This

• Telco executives responsible for product strategy, technology planning, or digital transformation.
• Product and platform leaders evaluating IPTV/OTT roadmaps and vendor partnerships
• Marketing and commercial teams shaping TV propositions, bundles, and customer experiences
• Innovation and strategy professionals exploring new revenue streams and differentiation opportunities.

Download Now

Fill out the form to receive your free copy of Telco TV Playbook and future-proof your IPTV/OTT strategy. Equip your team with the insights needed to innovate, compete, and lead in the modern TV era.

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