UniqCast uC25: Precisive Content Targeting and Device-aware Delivery

The UniqCast platform enters a new era with the release of uC25, a feature-rich upgrade designed to give telcos, ISPs, and IPTV/OTT operators unprecedented control over how content is delivered, personalized, and monetized. This release sharpens UniqCast’s focus on precision content targeting and device-aware delivery enabling operators to tailor offerings to specific user cohorts and devices with great granularity.

Key Highlights of the uC25 Release

Expanded Content Aggregation: More Sources, Seamless Integration

With the addition of Sony LIV and Orbit Now+, uC25 continues to expand UniqCast’s reach into premium external libraries. These providers join an already robust lineup including Lionsgate, DigiTurk, and MeGoGo, offering:

• Full ingestion, metadata sync, and in-app playback.
• Provider branding on VOD cards for user trust and content clarity.
• Scalable integration workflows for quick third-party onboarding.

Branded Content Presentation: Recognizable and Trustworthy

Operators now have more control over visual consistency with:

• Dynamic logos from content providers.
• Branding options applied either automatically during ingestion or manually via the admin portal.

Smarter Targeting with Subscriber Tags and Device Filters

Banners and product offerings can now be:

• Filtered using subscriber tags and device type, making campaign segmentation smarter and more responsive.
• Redirected directly to specific shows, seasons, or content categories thus driving engagement with precision.

Fine-Grained TV Store and EPG Visibility

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Operators can define product visibility and content restrictions:

• Device-specific visibility for TV Store products, ensuring mobile users, Smart TVs, and STBs each get tailored offerings.
• EPG playout control per device class, allowing content such as live sports to be restricted on mobile while remaining accessible on STBs, based on content rights and operator strategy.

Highlights for Sports Fans, Now with Extra-Time Highlights

The Infobar and EPG view now seamlessly integrate extra-time highlights beyond scheduled match end-times. This ensures:

• Goals and key moments remain visible in post-match browsing.
• Timeline markers are always informative even when games go into overtime.
  

STB App: Stronger Branding, Smarter Navigation

The uC25 upgrade empowers operators to express brand identity and optimize navigation across STBs:

• Configurable Remote Shortcuts: Operators can assign specific buttons for the channel list, improving UX in live TV scenarios.
• Operator Branding in Playback: Logos are now toggleable based on content type thus ensuring balance between platform identity and content prominence.
• Infobar Category Rail: The first Infobar rail now highlights current EPG events (e.g., goals, fouls) further enriching the viewing experience.
• Improved Accessibility: Settings now include accessibility guides and compliance with Android 14’s new device ID standards.

Mobile, Web, and Smart TV: Enhanced Personalization & Monetization

The uC25 release enhances the multiscreen experience through flexible monetization and content presentation strategies:

• Banner Routing & Targeting: Campaign banners can direct users to exact content pieces, and their visibility is now governed by both subscriber tags and device types.
• Chromecast & Provider Branding Control: Operators can toggle visibility of chromecast function and visibility of provider logos based on user needs or platform requirements.
• Improved UI & Payment Flow:
  
  • Enhanced wallet-based prepaid purchases with clearer confirmation steps.
  • Expanded billing info integration with more CRM systems.
  • Cleaner profile management and audio fallback visuals.
    

Backend Intelligence: Precision Tools for Operators

The backend now plays a critical role in delivering uC25’s fine-grained targeting capabilities. Operators benefit from:

• Custom Client Configurations:
  
  • Enable/disable offline viewing per device.
  • Control Chromecast and logo visibility.
  • Set visibility of wallet balances or operator names.
    
• Device- and Tag-Based Content Governance:
  
  • Centralized control of content visibility using a matrix of tags and device types.
  • Unified logic for blocked content, with fallback UI messaging.
    
• Optimized Aggregation Management:
  
  • Metadata and branding synchronization for Sony LIV, DigiTurk, and Orbit Now+.
  • Faster session handling and playback resume for external content.
    
• Operational Efficiency Enhancements:
  
  • Real-time CRM synchronization for billing and denial logic.
  • Backend readiness for BI system integration (e.g., CDR exports and usage analytics).

Why uC25 Matters: Precision. Flexibility. Growth.

At its core, uC25 is about one thing: empowering operators with unprecedented control over who sees what content, on which device, and under which conditions. By combining user-level targeting with device-specific configurations, UniqCast enables a hyper-personalized, monetizable, and rights-compliant experience across every screen.

UniqCast uC25 is the infrastructure for smart content delivery in a fragmented device ecosystem.