U.S. OTT & IPTV Reality in 2026

The American IPTV and OTT market is at a turning point.

Video providers are facing increasing pressure from rising operational costs, fragmented vendor ecosystems, and growing user expectations shaped by global streaming leaders. What was once a competitive advantage is now becoming a complex and costly challenge.

Ahead of NAB Show 2026, we sat down with Jure Žlak, leading sales and business development for the region, to discuss what is really happening on the ground.

In this episode, we explore:

• Why fragmented IPTV/OTT platforms are becoming unsustainable
• The growing trend of providers reconsidering their video strategy
• Whether it still makes sense to keep TV services in-house
• How to approach platform replacement without risk
• Why user experience is becoming the key differentiator
• Where new revenue opportunities lie in B2B and multi-tenant models
• How AI is shaping the next generation of video services

Many providers today are not struggling with outdated technology — but with the complexity of managing multiple systems, vendors, and integrations. This complexity slows down innovation, increases costs, and makes it harder to compete.

At the same time, end users expect seamless, fast, and intuitive experiences across all devices.

This conversation provides a clear perspective on how to simplify your platform, maintain control of your service, and build a future-proof video strategy without starting from scratch.

If you're attending NAB Show 2026, visit us at West Hall, stand W2551 to see the platform in action.

If not, get in touch with our team to schedule an online demo and explore how UniqCast can support your next phase of growth.

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