Building a B2B OTT Ecosystem with A1 International Business

How do telcos and technology companies turn a first conversation into a successful long-term OTT partnership?

Elena Petrova, Head of Group Content, Broadcasting and Media Solutions at A1 Telekom Austria Group / A1 International Business, joins UniqCast to discuss how B2B OTT ecosystems are built in practice.

The conversation explores what A1 looks for in a technology partner, why trust and complementary expertise matter, how operators can reduce vendor fragmentation, and why scalable, low-CapEx and pay-as-you-grow OTT models are increasingly attractive.

Elena also shares her perspective on international OTT deployments, multi-tenant platforms, viewer experience, content discovery and what has made the partnership between A1 International Business and UniqCast successful.

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